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Case 04 / GLASSDOOR / Lead Product Designer

Design system + Employer Center

I directed Glassdoor's design system across a product with 32M+ monthly active users. I also led iOS features still in use and owned the design and information architecture for Employer Center.

Role
Lead Product Designer
Focus
Design system + B2B + B2C
Years
2021–2022
01 / Stage setting

Overview

Glassdoor served 32M+ monthly active users across two products: the job-seeker site and Employer Center, where companies managed their presence. I worked on both as Lead Product Designer. I directed the design system, led iOS and web features that still ship today, and owned research, information architecture, and usability for Employer Center.

02 / Problem

Problem

The consumer web app, mobile web, iOS app, and Employer Center looked like four different products. Separate teams had shipped each surface without a shared pattern library. Responsive behavior and accessibility also varied by team.

03 / My role

Lead Product Designer

My scope: IA, systems architecture, UX, and design system governance. Visual design tokens and brand expression were owned by Glassdoor's visual design team. The interactive screens below are code-rendered recreations of the UX work.

04 / Direction

Approach

I built the type scale, color tokens, spacing, components, responsive grid, and cross-platform patterns. I also handled adoption through documentation, training, design critique, and regular work with engineering.

05 / Impact

Result

The design system remains in use across Glassdoor years after handoff. iOS features I led also still ship in the current app. Employer Center gave the system a real product test, and later teams used the same foundation for features I did not design.

Case study details

01

Overview

Glassdoor served 32M+ monthly active users across two products: the job-seeker site and Employer Center, where companies managed their presence. I worked on both as Lead Product Designer. I directed the design system, led iOS and web features that still ship today, and owned research, information architecture, and usability for Employer Center.

My scope: IA, systems architecture, UX, and design system governance. Visual design tokens and brand expression were owned by Glassdoor's visual design team. The interactive screens below are code-rendered recreations of the UX work.

02

Problem

The consumer web app, mobile web, iOS app, and Employer Center looked like four different products. Separate teams had shipped each surface without a shared pattern library. Responsive behavior and accessibility also varied by team.

That inconsistency slowed the work. Designers kept revisiting type, color, spacing, and components. Engineers built similar pieces that could not be shared. Product reviews spent time on visual differences instead of the product decision.

03

Approach

I built the type scale, color tokens, spacing, components, responsive grid, and cross-platform patterns. I also handled adoption through documentation, training, design critique, and regular work with engineering.

Employer Center became the proving ground because paying customers used it and it touched almost every component. I led its research, information architecture, and usability work while using the new system in a real product.

04

Employer Center: dashboard and onboarding

Every employer administrator lands on the dashboard. It anchors navigation, summarizes the company's presence on Glassdoor, and points to the next likely action. The company onboarding flow uses the same forms, grid, and language, so new administrators do not have to learn a second interface.

glassdoor.com/employer/dashboard
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Dashboard
435
Total reviews
3.2★
Overall rating
68%
Recommend CEO
32M+
Monthly visitors
Manage Your Employer Brand — Job Postings
Job TitleDateAppsStatusCost / Apply
Software Engineer5/14/2014106● active$11.29
Software Engineer5/01/201491○ closed$9.87
Marketing Communication Mgr4/23/201416● paused$12.44
Software Engineer4/22/201493● paused$10.11
Top Competitors
Google
88%
Microsoft
72%
Facebook
80%
Amazon
60%
Twitter
65%
Attract Great Candidates
Get Reviews
Ask employees to review
Add Photos
Show your culture
Promote Your Profile
Featured employer
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/open-company
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Open Company
✓ Congratulations — You are now a Glassdoor OpenCompany
Share your achievement on social channels.
LinkedIn
Twitter
Facebook
Email
OpenCompany Checklist
Complete Company Profile
Add Photos
Get Reviews
4
Respond to Reviews
5
Provide to Members
Questions You May Have
How do I become an OpenCompany?
What are the benefits of being an OpenCompany?
Is there a related badge for Best Places to Work?
What is OpenCompany?
Glassdoor provides a way for companies to show they have got it. Companies earn the badge by completing five steps in order to obtain an OpenCompany profile badge as well as access to additional brand promotion opportunities.
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
05

Company management: details, campaigns, reviews

Administrators managed the public company page, paid job promotion, and employee reviews. Each surface used the same tables, filters, and status indicators. Campaigns and reviews behaved like parts of one product.

glassdoor.com/employer/company-profile/details
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Company Details
✓ OpenCompany requirement completed and valid until 04/07/2015
Company Details
Website *——
HQ City *——
Company StatusOperating
Year Founded *2007
Company TypeCompany — Private
Sector *Information Technology
Industry *Internet
Total Employees *150 to 499 Employees
Annual Revenue *Unknown / Non-Applicable
Verified by Glassdoor
Updates to this section will not appear until verified by Glassdoor
Stock Symbol——
CEO Name——
CEO Title——
Competitor 1——
Competitor 2——
Competitor 3——
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/reports/campaign-summary
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Campaign Summary
0
Total clicks
123,458
Impressions
$3,977
Total spend
36
Active jobs
CampaignStartClicksImpr.CPCCostJobsBudget
Accenture — Northeast Design A5/1490$9.34$84.010Monthly
Accenture — Northeast Design B5/1440$9.34$37.360Monthly
Accenture — Southeast Design A4/1430$10.22$30.660Monthly
Accenture — Southeast Design B4/1410$10.22$10.220Monthly
Accenture — Southeast Design (sub)4/14220$9.96$219.120Monthly
Accenture — Northeast Design (sub)5/1360$9.34$56.040Unlimited
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/reviews
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Reviews
80%
Recommend
4.0★
Avg rating
435
Reviews
3.2★
Overall
★★★★★Collaboration — Senior Employee
"The project work is always interesting"
Pros: I have been working at Accenture full time for more than 8 years. The company provides challenging work with strong advancement opportunities. The benefits for US employees are extensive.
Cons: Cons — Leadership is inconsistent and changes rapidly based on the market. A project that is 8 months old is beneficial to be on, until it is not, and then you are let go without warning.
★★★★Software Engineer — Current Employee
"Great company, would recommend to a colleague"
Pros: I have been working at Accenture. Glassdoor Employer tile link was clicked at least 3 times already.
Cons: Work-life balance needs more investment at the project level.
★★★☆☆Associate Manager
"Decent experience, room for improvement"
Pros: Health benefits are good. Flexibility to work remotely is appreciated.
Cons: Management is frequently reshuffled. Compensation below market rate for senior roles.
Rating Distribution
5
38%
4
24%
3
18%
2
12%
1
8%
Top Review Highlights
Work-life balance3.4
Culture & values3.8
Career opportunities3.6
Comp & benefits3.1
Senior management3.2
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
06

Reporting and engagement

Employers used reporting to track job clicks, daily activity, and profile engagement. Each view shared the same time-series charts, comparison tables, and filters. Profile activity connected the numbers to job-seeker behavior: which roles drew interest, which responses changed sentiment, and which surfaces converted.

glassdoor.com/employer/reports/job-click-activity
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Job Click Activity
123,456
Total clicks
Apr 30
Period start
May 29
Period end
Job Click Activity by Title
Marketing Director
34
Inside Sales Manager
28
Chief Marketing Officer
22
Family Health Nurse
19
QA Sales Development Repr.
17
Sales Development Repr.
15
Sales Development Repr.
14
Sales Development Repr.
12
Sales Development Repr.
11
Sales Development Repr.
9
Clicks — Apr 30, 2014
Apr 30May 29
Job Ads Click Source
Direct
68%
Search
24%
Other
8%
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/reports/daily-report
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Daily Report
123,458
Impressions
1,980
Total clicks
3.7%
Avg CTR
$10.34
Avg CPC
$0.96
Avg CPM
7
Updates
All Campaigns — Daily trend
DateClicksImpr.CPCCostAppsCTRUpdates
05/14/2014290$0.90$9.34$9.8003.4%0
05/13/2014310$0.80$9.34$10.5012.9%0
05/12/2014280$0.75$9.34$8.8003.1%0
05/09/2014320$0.85$9.34$11.2024.2%0
05/08/2014295$0.78$9.34$9.5003.0%0
05/07/2014305$0.82$9.34$10.1013.3%0
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/profile-activity
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Profile Activity Overview
122,458
Page views
18,408
Unique visitors
1,198
Profile clicks
Profile views — daily, Apr 30 → May 29
Demographics & Interest
Education
High school
5.8%
Some college
14.5%
College
79.7%
Age
18–24
3.2%
25–34
23.5%
35–44
73.1%
Gender
Male
50.2%
Female
49.8%
Years experience
0–2 yrs
5.3%
3–5 yrs
24.6%
6+ yrs
70.1%
Top Competitors
Google
88%
Microsoft
72%
Facebook
80%
Amazon
60%
Twitter
55%
Top Job Titles
Product Designer Intern
Senior Product Designer
Product Designer, Platforms
UX Research Lead
Head of Design
Staff Product Designer
Lead Interaction Designer
Senior UX Designer
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
07

Result

The design system remains in use across Glassdoor years after handoff. iOS features I led also still ship in the current app. Employer Center gave the system a real product test, and later teams used the same foundation for features I did not design.