Case 04 / GLASSDOOR

Design system + Employer Center

01

Overview

Glassdoor at 32M+ monthly active users runs two products inside one brand: the consumer side where job seekers research salaries, reviews, and listings, and Employer Center, the B2B surface where companies manage their employer brand and respond to that signal. I came in as Lead Product Designer covering both halves of the system. Across multiple years I directed the design system, led major iOS and product features still shipping today, and owned end-to-end research, IA, and usability for Employer Center.

My scope: IA, systems architecture, UX, and design system governance. Visual design tokens and brand expression were owned by Glassdoor's visual design team. The interactive screens below are code-rendered recreations of the UX work.

02

Problem

Two surfaces, one brand, no shared spine. The consumer web app, mobile web, iOS, and Employer Center each looked like a different product because each had been shipped by a different team with no central pattern library to anchor them. Teams shipped fast, the product moved, and coherence drifted. Responsive design was treated as a phase-two concern, not a default. Accessibility was uneven across surfaces. The cumulative effect was a product that worked, but felt like four different apps depending on where you entered.

The deeper problem was procedural. Without a system, every new project negotiated typography, color, spacing, components, and responsive behavior from scratch. Designers spent time re-deciding solved problems. Engineers built one-off components that looked similar but couldn't be shared. Product managers reviewed visual decisions instead of product decisions.

03

Approach

Three concurrent threads. First, build the design system itself: typography scale, color tokens, spacing, components, responsive grid, and the patterns to compose them across web, mobile web, and iOS. Second, govern it. A pattern library that doesn't get adopted is a folder of files. Adoption meant training, documentation, regular crit, and standing time with engineering to close the loop between intent and implementation. Third, demonstrate it through Employer Center.

Employer Center was the right pilot because it was the highest-stakes B2B surface — companies pay to be there — and because it touched almost every component in the system. If the system held under Employer Center's complexity, it would hold for the consumer side. I led research, IA, and usability work end-to-end on that surface, with the design system as both the constraint and the vocabulary.

04

Employer Center — dashboard and onboarding

The dashboard is what every employer admin lands on. It anchors the navigation, summarizes the state of the company's presence on Glassdoor, and surfaces the next action the user is most likely to need. The onboarding flow that opens a company on Glassdoor uses the same component vocabulary — same form patterns, same grid, same tone — so a new admin starts inside the system rather than learning it.

glassdoor.com/employer/dashboard
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Dashboard
435
Total reviews
3.2★
Overall rating
68%
Recommend CEO
32M+
Monthly visitors
Manage Your Employer Brand — Job Postings
Job TitleDateAppsStatusCost / Apply
Software Engineer5/14/2014106● active$11.29
Software Engineer5/01/201491○ closed$9.87
Marketing Communication Mgr4/23/201416● paused$12.44
Software Engineer4/22/201493● paused$10.11
Top Competitors
Google
88%
Microsoft
72%
Facebook
80%
Amazon
60%
Twitter
65%
Attract Great Candidates
Get Reviews
Ask employees to review
Add Photos
Show your culture
Promote Your Profile
Featured employer
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/open-company
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Open Company
✓ Congratulations — You are now a Glassdoor OpenCompany
Share your achievement on social channels.
LinkedIn
Twitter
Facebook
Email
OpenCompany Checklist
Complete Company Profile
Add Photos
Get Reviews
4
Respond to Reviews
5
Provide to Members
Questions You May Have
How do I become an OpenCompany?
What are the benefits of being an OpenCompany?
Is there a related badge for Best Places to Work?
What is OpenCompany?
Glassdoor provides a way for companies to show they have got it. Companies earn the badge by completing five steps in order to obtain an OpenCompany profile badge as well as access to additional brand promotion opportunities.
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
05

Company management — details, campaigns, reviews

Once a company is open, the admin manages three things in roughly equal measure: the public-facing company page, the paid promotion of jobs, and the inbound signal from employee reviews. Each of those got its own surface, all built from the same components: the same tables, the same filter chips, the same status indicators. A campaign view and a review view feel like they belong to the same product because they do.

glassdoor.com/employer/company-profile/details
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Company Details
✓ OpenCompany requirement completed and valid until 04/07/2015
Company Details
Website *——
HQ City *——
Company StatusOperating
Year Founded *2007
Company TypeCompany — Private
Sector *Information Technology
Industry *Internet
Total Employees *150 to 499 Employees
Annual Revenue *Unknown / Non-Applicable
Verified by Glassdoor
Updates to this section will not appear until verified by Glassdoor
Stock Symbol——
CEO Name——
CEO Title——
Competitor 1——
Competitor 2——
Competitor 3——
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/reports/campaign-summary
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Campaign Summary
0
Total clicks
123,458
Impressions
$3,977
Total spend
36
Active jobs
CampaignStartClicksImpr.CPCCostJobsBudget
Accenture — Northeast Design A5/1490$9.34$84.010Monthly
Accenture — Northeast Design B5/1440$9.34$37.360Monthly
Accenture — Southeast Design A4/1430$10.22$30.660Monthly
Accenture — Southeast Design B4/1410$10.22$10.220Monthly
Accenture — Southeast Design (sub)4/14220$9.96$219.120Monthly
Accenture — Northeast Design (sub)5/1360$9.34$56.040Unlimited
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/reviews
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Reviews
80%
Recommend
4.0★
Avg rating
435
Reviews
3.2★
Overall
★★★★★Collaboration — Senior Employee
"The project work is always interesting"
Pros: I have been working at Accenture full time for more than 8 years. The company provides challenging work with strong advancement opportunities. The benefits for US employees are extensive.
Cons: Cons — Leadership is inconsistent and changes rapidly based on the market. A project that is 8 months old is beneficial to be on, until it is not, and then you are let go without warning.
★★★★Software Engineer — Current Employee
"Great company, would recommend to a colleague"
Pros: I have been working at Accenture. Glassdoor Employer tile link was clicked at least 3 times already.
Cons: Work-life balance needs more investment at the project level.
★★★☆☆Associate Manager
"Decent experience, room for improvement"
Pros: Health benefits are good. Flexibility to work remotely is appreciated.
Cons: Management is frequently reshuffled. Compensation below market rate for senior roles.
Rating Distribution
5
38%
4
24%
3
18%
2
12%
1
8%
Top Review Highlights
Work-life balance3.4
Culture & values3.8
Career opportunities3.6
Comp & benefits3.1
Senior management3.2
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
06

Reporting and engagement

Reporting is where employers see the return on Glassdoor — job clicks, daily activity reports, and profile engagement. The reporting surfaces all use the same data primitives: time-series charts, comparison tables, segmented filters. Profile activity ties it back to the job seeker: which roles drew engagement, which review responses moved sentiment, which surfaces converted. One vocabulary, four reporting views.

glassdoor.com/employer/reports/job-click-activity
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Job Click Activity
123,456
Total clicks
Apr 30
Period start
May 29
Period end
Job Click Activity by Title
Marketing Director
34
Inside Sales Manager
28
Chief Marketing Officer
22
Family Health Nurse
19
QA Sales Development Repr.
17
Sales Development Repr.
15
Sales Development Repr.
14
Sales Development Repr.
12
Sales Development Repr.
11
Sales Development Repr.
9
Clicks — Apr 30, 2014
Apr 30May 29
Job Ads Click Source
Direct
68%
Search
24%
Other
8%
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/reports/daily-report
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Daily Report
123,458
Impressions
1,980
Total clicks
3.7%
Avg CTR
$10.34
Avg CPC
$0.96
Avg CPM
7
Updates
All Campaigns — Daily trend
DateClicksImpr.CPCCostAppsCTRUpdates
05/14/2014290$0.90$9.34$9.8003.4%0
05/13/2014310$0.80$9.34$10.5012.9%0
05/12/2014280$0.75$9.34$8.8003.1%0
05/09/2014320$0.85$9.34$11.2024.2%0
05/08/2014295$0.78$9.34$9.5003.0%0
05/07/2014305$0.82$9.34$10.1013.3%0
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
glassdoor.com/employer/profile-activity
glassdoor
Employer ▾
Hello, John Doe ▾
Accenture
Dashboard
Company Profile
Jobs
Profile Activity
Reports
Settings
+ Invite Co-worker
Profile Activity Overview
122,458
Page views
18,408
Unique visitors
1,198
Profile clicks
Profile views — daily, Apr 30 → May 29
Demographics & Interest
Education
High school
5.8%
Some college
14.5%
College
79.7%
Age
18–24
3.2%
25–34
23.5%
35–44
73.1%
Gender
Male
50.2%
Female
49.8%
Years experience
0–2 yrs
5.3%
3–5 yrs
24.6%
6+ yrs
70.1%
Top Competitors
Google
88%
Microsoft
72%
Facebook
80%
Amazon
60%
Twitter
55%
Top Job Titles
Product Designer Intern
Senior Product Designer
Product Designer, Platforms
UX Research Lead
Head of Design
Staff Product Designer
Lead Interaction Designer
Senior UX Designer
About Us · Employers · Careers · Partners · Feedback · Help · Post a Job© 2014 Glassdoor
07

Result

Design system in active use across Glassdoor product surfaces — multiple years after handoff, the patterns are still the spine of the product. iOS features I led still shipping in the current Glassdoor app. Employer Center remains a flagship B2B surface for employer engagement, and the design-system foundation built underneath it scaled to features I never touched. The shift from 'design and engineering re-deciding the basics on every project' to 'design system as default' compounded across teams long after the rollout itself.