Work / Case studies
Design and research.
Product design and behavioral research across Apple, EA, Glassdoor, Equinix, LSEG, Google Cloud, FedEx, Google, and YouTube.
13 entries
DescriptionLink
- 2026AfootDesignA native iOS walking compass. Pick a category, lock the nearest matching place, and follow a spring-driven needle to i...Case study ↗
- 2026IRIS / ELISAVADesignA participatory research website for the IRIS cohort's Master in Design for Responsible AI at ELISAVA. 12 questions, 8...Case study ↗
- 2025–2026IRIS / ELISAVADesignA digital garden for the IRIS cohort's Master in Design for Responsible AI at ELISAVA. 152 seeds — reflections, quotes...Case study ↗
- 2025FedExResearchGlobal Max Diff preference study across 508 prospects in five regions, balanced personal + business. Tested 30 USP buc...Case study ↗
- 2024YouTubeResearchCross-cultural depth-interview study for YouTube responsible AI. Six ninety-minute IDIs with cultural immersions in La...Case study ↗
- 2023GoogleResearchTwo-phase study for a major search client. Seven-day remote diary with 30 participants across US and India, followed b...Case study ↗
- 2021–2022London Stock Exchange GroupDesignRedesigned LSEG's internal employee management system. Shortened HR workflows for 5,000+ employees across the full lif...Case study ↗
- 2019–2021Stealth FinTechDesignBuilt and launched a Buy Now Pay Later platform from concept to MVP. Product strategy, UX architecture, compliance wor...Case study ↗
- 2018–2019EA GamesDesignEA Games' Pogo.com — 50+ casual games, $30M annual revenue, 20+ years old — needed a ground-up redesign for modern exp...Case study ↗
- 2018Google CloudDesignRedefined the Google Cloud customer experience through a large-scale redesign, orchestrating cross-functional teams an...Case study ↗
- 2016–2018EquinixDesignEquinix launched an MVP for SmartView, a platform that lets enterprise customers monitor data center hardware remotely...Case study ↗
- 2015–2016AppleDesignApple was paying seven figures a year to Optimizely and Adobe Test & Target while running hundreds of global experimen...Case study ↗
- 2013–2015GlassdoorDesignDirected creation and governance of Glassdoor's design system across a 32M+ MAU product. Owned major iOS features stil...Case study ↗