Brutal
Build toolNative coding cockpit for durable agent work.
→ /v4/work/brutal01Design Leader
02AI Builder
Fifteen years of design leadership across Apple, EA, Google, and Glassdoor.
Available for senior AI product roles
Selected work
Current AI work first. Every project shows one proof claim, a role or status, and a stable detail route.
Vanta
Released desktop productLocal AI operator with a visible safety boundary.
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Skills Explorer
CatalogSearchable, provenance-checked catalog.
→ /v4/work/skills-explorer
FABRK
AI frameworkUI kit and framework for AI coding agents.
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Apple
PlatformGoverned experimentation platform.
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EA
Game platformProduct systems for a high-scale game platform.
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Equinix
InfrastructureInfrastructure operations made inspectable.
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32 entries across product design and research.
DescriptionLink
- 2026AfootDesignA native iOS walking compass. Pick a category and follow the needle to the nearest matching place. I designed and built...Case study ↗
- 2026PARTICIPATORY RESEARCH / ELISAVADesignA participatory research system where twelve questions place each visitor on a two-axis model and add them to a live Can...Case study ↗
- 2025–2026IDEA GROVE / ELISAVADesignA living knowledge system for a year of responsible AI study. I organized a live Notion collection and a 152-seed archiv...Case study ↗
- 2025FedExResearchFedEx wanted to know which messages made prospects more likely to open an account. We surveyed 508 prospects in five reg...
- 2024YouTubeResearchYouTube needed guidance for the defaults in an inclusive AI image generator. We conducted six ninety-minute interviews a...
- 2023–2024EquinixDesignSmartView let Equinix customers monitor data-center hardware remotely, but the approved MVP had no shared product system...Case study ↗
- 2023GoogleResearchGoogle wanted to know when people use images to solve an everyday information need. We ran a seven-day diary study with...
- 2022–2023AppleDesignApple paid a third-party vendor for every marketing experiment. I led UX for the internal replacement: an A/B and multiv...Case study ↗
- 2021–2022GlassdoorDesignI directed Glassdoor's design system across a product with 32M+ monthly active users. I also led iOS features still in u...Case study ↗
- 2021–2022London Stock Exchange GroupDesignI redesigned LSEG's internal employee-management system for 5,000+ people, shortening HR workflows while keeping the req...Case study ↗
- 2018–2019EA GamesDesignPogo.com was a $30M+ business with more than 50 games and twenty years of accumulated navigation. I led the redesign, us...Case study ↗
- 2018Google CloudDesignI mapped cross-product Google Cloud journeys and worked with the teams behind documentation, console, billing, and procu...Case study ↗
- —Volkswagen GroupDesignMulti-touchpoint interactive product walls for Paris and Sardinia auto shows, the Sharan launch experience, and the VW P...
- —American Express ServeDesignWindows Phone 7 design system and full app flows for Amex Serve covering account, sign-up, security, and core payments.
- —Royal CaribbeanDesignOn-ship app letting guests record short video and photo postcards, then send them to friends and family.
- —MyCoreDesignTask list, calendar, and dashboard surfaces for a productivity client.
- —ICEBERG ReaderDesignReading experience for Windows Phone 7 covering library, book screen, search, highlight, and annotation.
- —Microsoft SurfaceDesignMulti-touch DJ surface for the original Microsoft Surface table.
- —Top Series FlightDesignEnd-to-end booking flow for a flight aggregator covering search, results, fare select, seat select, traveler details, an...
- —Pearl Jam Ten ClubDesignPortal redesign for Pearl Jam's fan club.
- —VariousDesignCurated selection of icon work across web, app, and product surfaces.
- —Quaker StateDesignVisual design across campaign and site touchpoints.
- —MD2GODesignPatient and provider surfaces for an early telehealth product.
- —Texas HealthDesignPatient-facing surfaces for a major regional health system.
- —SertaDesignBrand site refresh focused on product line architecture and store locator clarity.
- —PNC BankDesignMulti-page brochure system for PNC's Get-Up-and-Go financial guide.
- —Lodha FirenzaDesignHigh-end real estate microsite for the Lodha Firenza tower in Mumbai.
- —The UPS StoreDesignCustomer-facing service surfaces. FWA 2009 award winner.
- —Old IlliesDesignBrand identity exploration and packaging design selects.
- —Microsoft BIDesignSelects from data visualization and dashboard work for Microsoft's BI product lineup.
- —Mercedes-BenzDesignInternal event management tool used by Mercedes-Benz field teams.
- —Mike LoveDesignPersonal site for musician Mike Love.
Design systems, research, and production code in one practice.
Fifteen years across Apple, EA, Google, Glassdoor, and enterprise platforms. Current work focuses on AI products where interaction, safety, and implementation cannot be separated.
Experience
CurrentIndependentAI products and design systems
2014 to 2025Product design leadershipApple, EA, Google, Glassdoor, Equinix
EarlierInteraction and brand systemsConsumer, enterprise, and agency work
Tools and methods
FigmaReactTypeScriptRustClaude CodeResearchSystems
Available for senior AI product design roles
Let's make the model legible.